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H&M Move Invites the World Outdoors

World Outdoors

“The positives of being in nature and moving outdoors is huge. To remove barriers to get outside, we wanted to create a collection that our audience could rely on when facing the elements. Functional clothing and accessories that make you feel confident and comfortable in nature whilst maintaining a stylish aesthetic.”

–       Marie Fredros, Head of Design at H&M Move

One of the impressive highlights of the collection is the use of H&M Move’s exclusive made-for-moving materials; jackets have been crafted with StormMove™, a waterproof and windproof layered fabric with an outer layer crafted from 100% recycled polyester and inner layer consisting of 100% recycled nylon. The collection also features DryMove™ which uses moisture wicking technology to pull sweat away from skin, keeping Movers comfortably dry – the perfect base layer for an outdoor adventure.

Versatility and comfort are at the core of the Outdoor Collection’s creation. Modular details such as zip-off hoods and bottom panels, pillow-soft and packable insulated jackets and thoughtful underarm ventilation features allow for maximum comfort and breathability.

The functionality of the collection was put to the test on a wild day-adventure in Scotland, which saw six UK based explorers, with varying relationships to the outdoors, take to the hills and then swampy shallows of a lake. The result was a wet but exhilarating day trip.

Source: H&M

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