Connect with us


H&M Move Invites the World Outdoors

World Outdoors

“The positives of being in nature and moving outdoors is huge. To remove barriers to get outside, we wanted to create a collection that our audience could rely on when facing the elements. Functional clothing and accessories that make you feel confident and comfortable in nature whilst maintaining a stylish aesthetic.”

–       Marie Fredros, Head of Design at H&M Move

One of the impressive highlights of the collection is the use of H&M Move’s exclusive made-for-moving materials; jackets have been crafted with StormMove™, a waterproof and windproof layered fabric with an outer layer crafted from 100% recycled polyester and inner layer consisting of 100% recycled nylon. The collection also features DryMove™ which uses moisture wicking technology to pull sweat away from skin, keeping Movers comfortably dry – the perfect base layer for an outdoor adventure.

Versatility and comfort are at the core of the Outdoor Collection’s creation. Modular details such as zip-off hoods and bottom panels, pillow-soft and packable insulated jackets and thoughtful underarm ventilation features allow for maximum comfort and breathability.

The functionality of the collection was put to the test on a wild day-adventure in Scotland, which saw six UK based explorers, with varying relationships to the outdoors, take to the hills and then swampy shallows of a lake. The result was a wet but exhilarating day trip.

Source: H&M

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Text Translator

Awards Ceremony

Click on the Image to view the Magazine

Global Brands Magazine is a leading brands magazine providing opinions and news related to various brands across the world. The company is head quartered in the United Kingdom. A fully autonomous branding magazine, Global Brands Magazine represents an astute source of information from across industries. The magazine provides the reader with up- to date news, reviews, opinions and polls on leading brands across the globe.

Copyright - Global Brands Publications Limited © 2024. Global Brands Publications is not responsible for the content of external sites.

Translate »