A video is only considered to have a high level of view retention if it has been viewed for a long time, which also determines its ranking on YouTube and Google. Retention rates improve when views continue to rise, which can be seen when viewers watch the video from the beginning to the end. They are then more likely to be engaged with the message and may be a possible customer. High retention YouTube views rate are what a youtuber or marketer strives for as it is a kind of certification of success.
Why is high retention important?
Time is always important. This indicator affects how the video will be promoted afterwards. It’s not even how many people click on the video at all, it’s the total amount of time they watch it. The more people watch the video, the more likely it is to be recommended as well as similar videos. Accordingly, the audience will be able to get good content and the author of the video will be able to create a whole portrait of the consumer.
Viewing with full retention is viewing from the beginning to the end, which is positively reflected in the rating of such videos. The total viewing time increases and therefore the video becomes more visible and shows up in recommendations more often. There should be only white IPs from which the video is viewed and also the activity of visitors. Videos with a huge number of views but few comments always raise questions for the service.
Tip! You can improve audience retention metcir and buy YouTube views. It works pretty easy: you purchase views and real people watch your videos for a long time.
Audience Retention Testing Methods
Even YouTube helps you keep track of audience retention for videos. On the analytics dashboard, you can start estimating the results by separating them in two ways, such as Absolute Retention and Relative Attention.
With absolute retention, you will notice the parts of the video that were most popular. This could be the beginning, the middle or the end. You can quickly compare the performance of each part and the attention it received. This will help you study the minds of your audience because it will tell you what they were more likely to be attracted to.
YouTube basically guides you along with suggestions that you need to work on more thoroughly. In keeping with experts, views fall mostly in the first 15 seconds so you have to keep a close eye on this metric. If the audience does not watch your full video, it loses its purpose and it is still a long way to high retention YouTube views.
Considering that with relative retention you can compare the audience of your video with other videos of similar length. Now here’s where you will be judged on the length of time the video has been viewed. If the number of views of the video is relatively higher and persists for a longer period of time then it considers the possibility of having views with high relative retention.
YouTube Analytics has some interesting metrics. For example, here we can monitor the first 30 seconds of retention for certain videos. The effectiveness seen in the first 24 hours is also great for analyzing the retention of dozens of videos at once.
What do you need to do to keep high retention?
Write interesting and useful content with the right appeals. Useful videos will allow you to get high audience retention and promote your channel to both top positions and recommendations.
- You do not want to purposely slow down your response, speak sluggishly, or drag the video out in any other way. Long videos are good, but being too slow can discourage you from continuing.
- You need to make the first 10 seconds of the video as intriguing as possible. Add the most interesting moment at the beginning or make a snippet of those moments.
- It is necessary to diversify the picture as much as possible. Make it so that something changes, something happens. If the content does not have any action you need to make it more intriguing. It is necessary to diversify the picture as much as possible. The easiest solution to increase the visual dynamics is to shoot the clip with multiple cameras. For visual variety, you can add entertaining inserts, different graphics, pictures, etc.
- Auditory diversity will suit the change of melody on the one that matches the mood of the video. If the theme and script of the video is well written, the music will change regularly and help keep the attention of the audience.
CTR for YouTube video icons
CTR is the ratio of the number of clicks to the number of impressions. If your preview is shown 100 times in searches and clicked on 10 times, the CTR is 10%. Good indicators are higher than 10%.
End Caption for Videos
This feature will engage your viewer a bit by pushing the viewer to go to another video and watch it. Enabling this feature at the end of your video will show a few thumbnails that will take the user to your other video.
By applying all these methods together, you will be able to quickly raise the number and depth of views, as well as increase the time users spend on your YouTube channel. Considering that any action aimed at attracting viewers is a contribution to your business, you should not miss such chances.