Authentic engagement and user-generated content help small businesses build personal connections and increase brand loyalty. Niche communities and micro-influencers offer cost-effective ways for small businesses to...
Social media platforms are increasingly utilizing user-generated content to train artificial intelligence models, raising concerns about privacy and data usage. Users have limited options to opt...
Airport tray videos illustrate a cultural movement towards documenting personal travel experiences, as well as a preference for the familiar. Social media amplifies the tendency, transforming...
Social media has empowered retail investors, making the stock market more accessible and driven by collective online actions. Market sentiment is now influenced in real-time by...
The trend of sped-up songs on social media platforms increases enthusiasm and engagement while potentially altering the artist’s original vision. Sped-up versions contribute to a culture...
Social media’s shift towards short-form video content, like TikTok and Instagram Reels, is driving new forms of consumer engagement. Consumers increasingly demand authenticity and personalized interactions,...
Dove’s new social media campaign is aimed at promoting mental health awareness among teenagers. The content on social media is very misleading and as such, can...
Clinical researchers from Oxford University’s Department of Psychiatry and Oxford Health NHS Foundation Trust have reviewed the international research evidence regarding the impact of viewing images...
Are you looking forward to growing your Instagram account to improve your business brand? If you are a small business owner, you will want to grow...
Social media – A known phrase by millions of people and is a digital buzz. Now the world revolves around social media; no one can deny...