To practice effective marketing in tough economic times, use data, automation, and customer retention with minimum investment. A marketing campaign is more effective if it emphasises...
High-profile marketing campaign failures highlight the importance of cultural sensitivity, authenticity, and understanding the audience. Missteps like McDonald’s “Dead Dad” and Heineken’s “Lighter is Better” show...
Social media marketing is using social media platforms such as Facebook, Twitter, Instagram and LinkedIn to promote a product, service or brand. It involves creating and...
Valentine’s Day is celebrated on February 14th, across the globe. A day where loved ones come together and exchange gifts with each other, expressing their love,...
Gulf Insurance Group – Kuwait, the leading provider of insurance services in the State of Kuwait, announced the launch of a marketing and advertising campaign for...
Every year, kids of all ages look forward to a magical holiday season. The iconic Lexus “December to Remember” marketing campaign returns with a renewed sense...
You can’t be perfect at everything you do – which is why agencies are a godsend for growing a B2B brand. Agencies are a lifeline –...
Many people believe they can achieve some results in business without risk or that the first business will necessarily be successful. In fact, the first business...