Rising costs and strategic constraints have become the foremost confrontations faced by European luxury brands, thanks to the new U.S.-imposed import tax on goods. As prospective...
Luxury brands indeed find themselves with a multitude of challenges in the face of changing consumer tastes and economic issues. Consumers now demand scarce, personalised, and...
Music enhances luxury branding by evoking emotions, shaping brand identity, and creating unforgettable customer experiences. Tailored soundscapes and strategic collaborations amplify exclusivity, influence consumer behaviour, and...
Bitcoin’s record-breaking surge has caught the attention of luxury brands eager to engage younger, tech-savvy customers through cryptocurrency payments. Brands like Gucci and Louis Vuitton are...
Luxury brands are lowering prices to attract middle-income buyers and expand their customer base. This strategy aims to balance accessibility with exclusivity, responding to consumer trends...
Most high-end brands have built their name by engaging in corporate social responsibility by linking products to liberal causes. However, generosity is at log heads when...
Contactlab launches Contactone, a technology solution which facilitates a personal and direct digital relationship between sales assistants and customers London, 20.06.17: Luxury brands continue to rely...