When performance innovation meets culture, the Supervsn x HOKA Clifton One9 is born. This is not just a seasonal drop; it encompasses a full-fledged collaboration between two brands that very much speak different languages in fashion and footwear. 

Supervsn, created by LA-based interdisciplinary creative Gavin Mathieu, has built its presence on purpose-driven storytelling. Supervsn is perhaps the last streetwear brand to be fully comfortable merging social commentary with streetwear as the medium – the audience equally cares about the message as they do about the look. Their saying “Dreams Never Die” serves less as a catchphrase and more as a cultural anchor. 

On the contrary, in the world of sports, HOKA has greatly catapulted from being a sort of esoteric destination for ultra-distance runners into said household name in the performance-lifestyle space. According to Deckers Brands, the parent company of HOKA, HOKA worldwide net sales saw an increase of 58.5% in FY2023, to the pleasing amount of $1.41 billion. It actually accounts for one of the fastest-growing brands in the performance footwear niche globally. While no one ever really makes public announcements about sales numbers for the Clifton line, it is still one of the most well-known and successful silhouettes offered by HOKA.

This collaboration serves to bring Supervsn’s creative spirit to the technical credibility of HOKA. This shift in sneaker culture represents a shift from hype impulse purchases to conscious design. Early on, the Clifton One9 gained traction not only in North America but also across Europe, Asia, and even Africa, somewhat in defiance of the notion of a regional release.

So what makes it special? Let’s break it down.

1. It drops on July 31, 2025

Mark your calendars. The Supervsn x HOKA Clifton One9 lands globally on July 31. The confirmed retail price is USD 165—roughly £130. Supervsn’s official site will stock it, along with select international sneaker boutiques.

2. Three Distinct Colourways

This isn’t a single-shade release. You’ll get three options:

• Ice Grey: clean, minimalist, and versatile
• Mantis Green: a soft, gradient green with tonal transitions
• Neon Gold: a bold yellow-to-orange gradient limited to 99 pairs worldwide

The Neon Gold edition is the rarest, tailored for collectors and resale heat.

3. A Merge of Cultures

Supervsn brings cultural storytelling. HOKA brings performance engineering. The One9 is a meeting point. Designed by Gavin Mathieu, the sneaker merges narrative design with practical comfort, reflecting both heritage and forward-thinking streetwear.

4. It All Started with the Clifton

This silhouette is a remix of the original Clifton, a HOKA classic. It’s built on the Clifton 9’s tooling, retaining its signature EVA midsole and meta-rocker sole. The upper design is inspired by the original Clifton 1, updated with mixed materials and colour-blocked style.

5. “Dreams Never Die” Is Stitched Inside

Flip the tongue and you’ll see it. Supervsn stitched in their signature message: “Dreams Never Die.” It’s more than a tagline. It’s a reflection of the brand’s deeper values and vision.

6. It’s Performance You Can Actually Wear Daily

Although all vibes are streetwear, the Clifton One9 has a solid technical foundation. It uses breathable mesh, lightweight overlays, and reflective detailing, making it perfect for any occasion – from long commutes to some light runarounds in the city.

7. The Global Crowd Is Watching

From all around the globe, sneaker communities are keeping an eye on this drop. While resale pricing trends aren’t confirmed, international interest is building, especially for the limited Neon Gold edition. Platforms like StockX and GOAT are likely to see early movement.

8. The Neon Gold Is Collector Gold

Only 99 pairs exist globally. This makes the Neon Gold colourway the rarest of the three. Given its scarcity, resale demand is highly likely, even if actual prices remain speculative at this stage.

9. Styling Works Across Borders

The design language is globally adaptable. In Lagos, it pairs with bold print contrasts. In Copenhagen, with tonal minimalism. In Seoul, layered under techwear. Whether you lean into quiet luxury or graphic streetwear, this sneaker works both ways.

10. Where to Buy It

Confirmed stockists include Supervsn’s online store (with international shipping), HOKA’s site, and likely select global retailers. While END Clothing, SNS, Footpatrol, and Bodega are commonly associated with similar releases, their involvement hasn’t been officially confirmed for this drop. Stay tuned to brand announcements for raffle and release updates.

Whether you’re a collector, a cultural observer, or just want something wearable with depth, the Supervsn x HOKA Clifton One9 offers more than style. It offers a message.

So, are you getting a pair to wear or to achieve?