Innovations for mobile marketing enhance customer experience and drive revenue by personalizing content, improving engagement and increasing conversion rates

Redwood Shores, Calif. — May 12, 2015 — To help marketers and advertisers improve revenue, conversions and engagement from mobile marketing, Oracle has introduced new mobile capabilities to the Oracle marketing Cloud that enable marketers and advertisers to leverage valuable mobile insights to deliver relevant content and media to their audiences.

Mobile is increasingly becoming the channel of choice for consumers. According to The Digital Consumer Report 2014, by Nielsen, 87 percent of U.S. smartphone and tablet owners are using their mobile devices to buy products and services. Marketers can now use mobile-specific insights to deliver messages in context and improve cross-channel marketing effectiveness.

“The mobile-first consumer presents a huge opportunity for marketers to leverage insights to drive meaningful and personalized conversations with prospects and customers,” said Steve Krause, group vice president, Product Management, for Oracle Marketing Cloud. “Oracle is creating a holistic view of mobile interactions that help marketers orchestrate personalized customer experiences and drive revenue across any channel, including email, SMS, display, social and web.”

To enable brands and advertisers to better target prospects and customers with relevant advertising on their mobile devices, the Oracle Marketing Cloud also includes enhancements to its mobile Data Management Platform (DMP). Powered by the Oracle ID Graph, it allows marketers to connect identities across disparate mobile devices to one person. Marketers can use the DMP to build sophisticated audience segments across owned and third-party data and push that data into hundreds of pre-integrated paid media channels across display, search and paid social. The mobile DMP can be utilized by marketers and advertisers in all industries.

To improve engagement and customer retention for consumer marketers, the Oracle Marketing Cloud released the following capabilities:

Effective Notifications: A push notification sent to Android devices where the notification itself includes an image such as a coupon, encourages users to open the notification and further engage with the marketer’s app. Oracle’s recently released push campaign manager lets marketers design, configure and manage all push campaigns for even greater personalization, with all customer data tied back to a contact profile table.

To meet the demands of the mobile workforce, Oracle Marketing Cloud also introduces new mobile capabilities for business-to-business (B2B) marketers:

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