In a move that will further change online shopping, eBay is offering fresh products such as vegetables, meat and dairy through Korea’s Gmarket and IAC platforms.

Korean shoppers, particularly single households and double-income families, are increasingly looking to buy small bundles of fresh produce online and have it delivered the same day. With this in mind, eBay Korea has partnered with Homeplus, one of the largest retail chains in Korea with more than 100 branches, to create a new offering called Homeplus Pavilion.

In an increasingly crowded online marketplace, the partnership signals a shift to meet evolving consumer demands and a tie-in with a successful and established offline retail brand.

The new arrangement will mean more than 30,000 items can be ordered from Gmarket-IAC and supplied to homes the same day via Homeplus’ logistics system and arsenal of cold storage trucks. The service currently encompasses 88 stores nationwide but will expand over time.

“As shoppers’ demand increases for fresh products, the timing is perfect for this collaboration,” says Ju Cheol Lee, Partnership Program Director, eBay Korea.

“We’ve aligned with a top Korean retail brand and put the final touches to the platform, giving our customers an easy and efficient experience when buying these goods on eBay,” he added.