Doritos Brand Leverages Twitter’s Periscope for Live Gaming Experience to Celebrate Snack’s U.S. Arrival
PLANO, Texas — Doritos, one of the flagship brands from PepsiCo’s Frito-Lay division, is making a bold new wager in the U.S. market, so to speak. The brand today announced the arrival of Doritos Roulette chips to U.S. store shelves. First introduced in Mexico and popularized in numerous markets across the globe ever since, Doritos Roulette chips offer fans the ultimate game-of-chance-style snacking experience. Each bag contains mostly Doritos Nacho Cheese flavored chips with an ultra-spicy, hot chip in every handful. With all of the chips looking the same, it’s anyone’s guess whether that next chip will be spicy-hot or not.
To celebrate the product’s arrival stateside, the Doritos brand is bringing the spirit of Doritos Roulette chips to life via online games of chance on Twitter. Using #DoritosRoulette, fans can play for the opportunity to win various prizes ranging from wireless speakers to gaming consoles. Fans also can tune in for a live gameshow-type giveaway with even bigger prizes streamed on Twitter’s new Periscope platform. The Roulette-style twist? Three out of every four participants will earn a truly awesome prize, while one in four will walk away with a dud. For a chance to participate and official rules, please visit www.doritos.com.
Doritos Roulette chips are available nationwide for a limited time only in 9.5 oz. bags for a suggested retail price of $4.29 each and 3 oz. bags for a suggested retail price of $1.49 each.
Doritos is one of the many brands that makes up Frito-Lay North America, the $14 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate.