PUMA’s Blazing New evoPOWER Boot Introduced Exclusively by Spanish Midfielder
Herzogenaurach, Germany (17 April, 2015) – PUMA today introduced the latest evoPOWER 1.2 football boot with a blazing new make-over. The high risk red and sea pine coloured boot will be exclusively launched on pitch by Cesc Fàbregas, who will wear it when his team Chelsea FC have to face Manchester United this Saturday night. After the weekend, the boot will also be worn by Olivier Giroud, Mario Balotelli, Dante and many other international football players.
The evoPOWER 1.2 with all its innovative technologies is made for power and accuracy when kicking the ball. Taking its inspiration from the movement of a barefoot, the boot provides maximum flexibility, which has an increased impact on the shooting power. The boot’s lightweight and super soft upper material stretches in a longitudinal not lateral direction allowing a freedom of movement while maintaining support. Accuracy is further improved with the GripTex print that runs across the full length of the upper, providing enhanced ball control in all weather conditions. Added precision is created through the lightweight AccuFoam lining that provides a clean kicking surface.
The colours of the new evoPOWER 1.2 take its inspiration from the Japanese dragon, a traditional symbol for speed, power, wisdom and agility. The sea pine heel counter features a dragon skin graphic print, whilst the white formstripe create a striking contrast on the high risk red upper.
Speaking about the boot, Cesc Fàbregas said, “The new evoPOWER boot absolutely matches my taste, and as a Spaniard I can’t resist a red boot. It looks really striking and the heel with the dragon skin graphic gives it a special look. When I was told I will be the first player to wear it this weekend when we play Manchester United I naturally thought it was a real honour. It is an important match, and Manchester will be hard to beat as every point counts so close to the end of the season.”
The new colourway of the evoPOWER 1.2 boot will be available in-store and on puma.com from 1 May 2015. A full colour aligned collection including training apparel and accessories, shin pads and balls will also be available to purchase from that day.