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Cisco Videoscape Transforms Multiscreen Video Processing and Delivery


Industry’s First Fully Orchestrated and Virtualized Solution Enables Faster, Cost-Effective Scaling of Multiscreen Video Workflows

AMSTERDAM, IBC, September 11, 2014 – At IBC 2014, Cisco is expanding its Videoscape™ Virtualized Video Processing (V2P) solution to virtualize and orchestrate all functions required to produce and deliver multiscreen video. Now pay-TV operators and media companies can easily scale their video processing workflows to deliver the dozens of forms of video required for multiscreen TV.  

Until now, each screen and form of video required a separate video production line, using optimized hardware, hard-wired together. Cisco V2P enables media companies and pay-TV operators to simplify overall operations by consolidating all their separate production lines into a single pool of hardware and software. V2P then “orchestrates” the common pool of hardware and software to deliver each individual form of video required for each screen. Even better, creating a new workflow to deliver video in a new format or to a different device is as simple as selecting options in V2P’s orchestration interface.

Key Highlights

  • Available today, V2P is built on the Cisco® Evolved Services Platform strategy, which virtualizes and orchestrates multiple areas of business for media companies and service providers.
  • V2P is built using the latest cloud technologies and is implemented using the Cisco Intercloud framework, which means it can run on private, public and hybrid clouds.
  • Cisco’s Evolved Services Platform and V2P are open frameworks, built on ETSI standards, and promote multi-vendor solutions. V2P can orchestrate workflows consisting of both Cisco and third-party components.
  • Cisco launched V2P in April, virtualizing and orchestrating transcoding infrastructures. Today’s announcement extends the number of video functions virtualized and orchestrated, including capture, advertising, security, packaging, playout and content delivery, as well as encoding.
  • Cisco is both deploying and trialing its new V2P services worldwide with six customers, including media companies, and satellite and payTV operators.

The advantages that V2P offers media companies and pay-TV operators include:

  • Improved agility and service velocity: Video operators can create new video services and workflows in software at the touch of a button instead of needing to build, integrate and configure additional hardware-based “production lines.”
  • Reduced costs: Creating customized production lines for individual video workflows threatens the economics of multiscreen video as the number of workflows expands. Orchestrating multiple workflows from a common pool of hardware and software reduces costs and enables ongoing expansion in the amount, and variety of multiscreen video.
  • Revenue growth: V2P enables video companies to get to market faster with more options for personalized video services. This means more viewers on more devices, helping to grow revenues.

Supporting Quotes

  • Yvette Kanouff, senior vice president and general manager, Service Provider Video Software Solutions

“Cisco is the only company virtualizing all the things you need to do to video, from the time you get the content from its owner to the time it hits the user screen. By taking advantage of Cisco’s enormous investment in virtualization and the cloud, we can help video companies become more agile, scale their multiscreen video operations and grow their businesses.”

  • Tamara Leemans, vice president and CTO at VOO (Belgium)

“Cisco’s approach to video processing, including the Cisco DCM, is totally aligned with what is needed by service providers today to meet the ever-changing demands of the media delivery industry – more content to more eyeballs.”

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide leader in IT that helps companies seize the opportunities of tomorrow by proving that amazing things can happen when you connect the previously unconnected. For ongoing news, please go to

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at Third-party trademarks mentioned are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company.  

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