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Cheez-It® Crunch’d™ Delivers Its #firstever Crunchy Puff Made With 100 Percent Real Cheese

New puffed-up snack is driving whimsical cheese and cracker lovers to try it in a #FIRSTEVER way

Cheez-It® is making its first ever appearance in the chip aisle by introducing Cheez-It Crunch’d, its first ever cheesy puff. Made with 100 percent real cheese and a bold new taste, this three-dimensional snack delivers a crunchin’ that Cheez-It fans won’t stop munchin’. kellog 2

Crunch’d is offered in two wickedly delicious flavors, including Cheddar Cheese and Hot & Spicy.

  • Cheddar Cheese – crunchy cheese puff baked snack made with cheddar goodness
  • Hot & Spicy – made with 100% real cheese in a Tabasco® Hot & Spicy fiery flavor

“Crunch and a snack made with 100 percent real cheese have always been key to our cheezy devotees, and Cheez-It Crunch’d delivers both,” said Mark Miller, director of marketing, salty snacks. “We aimed to provide everything that Cheez-It fans love about the original while ramping up the crunch in a fun new way.”  

Crunch’d is available in grocery and mass retail stores nationwide for a standard retail price of $2.89. Visit to learn more, and share how you’re trying Crunch’d in a #FirstEver way on social media.

About Kellogg Company
At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world’s leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better DaysTM initiative, we’re providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016.

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