- adidas releases the most intuitive UltraBOOST to date and the first laceless high-performance running shoe
- Integrated functionality, simplicity and contouring create a new approach for running footwear innovation
- Advances in Primeknit technology and construction make laceless running a reality
Aramis, a motion tracking technology that enables a detailed analysis of the movement of the body, the designers at adidas integrated key support and functionality features to construct a minimalistic and stylish upper that contours the foot, leaving the wearer feeling unstrained, unlaced and free to create.
Stephan Schneider, Senior Product Manager, adidas Running, said: “In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount. We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential. What we have created is the most intuitive UltraBOOST yet and a new chapter in the history of our family.”
Primeknit, one of adidas’ most famous innovations is central to the design of the UltraBOOST Laceless, and has been through advanced testing and modification to ensure runners are super-dynamic and free to move, but also supported and stable to achieve peak performance. To create a snug, compressive feel, four innovations are key. First and second are the new sock-like fit
UltraBOOST Laceless have a MRRP of € 200 and will be available from August 1st in Western Europe and other markets in-store and online at adidas.com/ultraboost. In the US, the UltraBOOST Laceless will be available from September 1st.