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BMW Group Remains a Strong Partner of Biathlon


Biathlon remains an important pillar in the sporting activities of the BMW Group. The premium automobile manufacturer has been successfully working together with the ‘International Biathlon Union’ (IBU) since 2010. The title partnership with the ‘BMW IBU Biathlon World Cup’, which was initiated in 2014, has now been extended until 2026 and expanded to incorporate a title partnership with the ‘BMW IBU Biathlon World Championships’. From 1st October, the BMW Group will also support national biathlon, as ‘Mobility Partner of the German National Biathlon Team’. The commitment as premium partner of the ‘Biathlon World Team Challenge’ at the “Auf Schalke” arena has also been extended until 2025.

“We are delighted that the BMW Group has once again strengthened its extensive involvement in biathlon. The long-term and expanded partnership with the IBU sees us continue our success story together in biathlon. We are also proud to now support the German national biathlon teams with sustainable and sporty mobility,” says Stefan Teuchert, Head of BMW Group Germany. “Over the coming winters, we will continue to offer our customers and fans fantastic sporting events, coupled with an emotional brand experience.”

To kick off the cooperation with the BMW Group, the German athletes, trainers and officials visited BMW Welt in Munich last Friday, where they were presented with their new vehicles. Benedikt Doll, Denise Herrmann-Wick, Johannes Kühn, Vanessa Hinz and Vanessa Voigt each received the key to a BMW 330e Touring (combined fuel consumption: 1.9-1.7 l/100 km; combined power consumption: 15.6-14.5 kWh/100 km; combined CO2 emissions: 44-38 g/km). The sustainable plug-in hybrid is manufactured just a few metres from BMW Welt at the BMW Group’s plant in Munich, which celebrates its 100th birthday this year. Franziska Preuß also opted for an efficient hybrid car, the BMW X3 xDrive30e (combined fuel consumption: 2.4 – 2.1 l/100 km; combined power consumption: 16.7 – 16.0 kWh/100 km; combined CO2 emissions: 54 – 47 g/km).

Walter Vogel, Marketing Director in the German Ski Association, said: “We are pleased, in BMW, to have acquired the ideal partner for the sport of biathlon. BMW has been one of the most important partners on the international biathlon scene for many years. From now on, our national mobility partnership will give us an extra boost in our joint communications and activation measures. And sheer driving pleasure is also guaranteed on the routes between the individual World Cup venues.”

“At the start of a new Olympic cycle, it is fantastic to be able to announce the extension of a long-lasting and successful partnership,” said Olle Dahlin, President of the International Biathlon Union. “Reliability, dynamism and sustainability are values shared by both premium products, BMW and biathlon, for over ten years as partners. That is why we are delighted that BMW will continue to support the IBU Biathlon World Cup and the IBU Biathlon World Championships as title sponsor.”

The BMW IBU Biathlon World Cup 2022/23 starts on 29th November in Kontiolahti, Finland. The highlight of the season is the BMW IBU Biathlon World Championships from 8th to 19th February 2023 in Oberhof (Germany).

Source: BMW Group

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