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American Express Launches New Plenti℠ Cobrand Credit Card and Membership Rewards® Points Transfer Relationship

Plenti℠ customers can now earn more Plenti points with American Express ® cobrand Credit Card

Card Members can now transfer Membership Rewards points into Plenti program

NEW YORK,  May 4, 2015 — American Express (NYSE: AXP) and Plenti, the first loyalty coalition involving major U.S. brands today announced a new cobrand Credit Card for Plenti members to help them earn more Plenti points to use towards savings at participating Plenti U.S. retail locations. The Plenti Credit Card from Amex, available now, is a no-annual-fee Credit Card where Card Members can earn 1 Plenti point for every dollar spent on eligible purchases, in addition to the Plenti points earned through the Plenti rewards program.

Plenti is the first loyalty coalition involving major U.S. brands that lets consumers earn Plenti points at one place and use them for savings at another. Partners include many of the places where customers shop and spend every day, such as AT&T, Exxon, Macy’s, Mobil, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. The program is expected to include more brands in additional categories over time.

“With the new Plenti cobrand Card, Card Members can collect, combine and redeem even more points for savings,” said Eva Reda, SVP, Cobrand Partnerships at American Express. “The Card is great for people who are loyal to Plenti partner stores and want the service and trusted security of American Express.”

Membership Rewards Program from American Express Point Transfer
In addition, Plenti is the newest partner to the Membership Rewards program. Card Members enrolled in the Membership Rewards program can now transfer Membership Rewards points into Plenti points. Membership Rewards points can be transferred in increments of 500 points, which will equal 400 Plenti points.

The Membership Rewards program from American Express offers more than a million reward options from more than 500 brands. The program allows Card Members to earn one point for virtually every dollar charged on eligible, enrolled American Express Cards, with many opportunities to earn points faster. Membership Rewards points are redeemable in a wide selection of reward categories. There is no limit on the number of Membership Rewards points a Card Member can earn. 

About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. 

Key links to products and services: charge and credit cards, business credit cards, travel services, gift cards, prepaid cards, merchant services, business travel, and corporate card.

About Plenti
Plenti is a U.S. coalition loyalty program comprised of widely known companies, which includes: American Express, AT&T, ExxonMobil, Macy’s, Nationwide, Rite Aid, Direct Energy, Enterprise Rent-A-Car and Hulu. Plenti is designed to offer consumers greater choice and savings potential through a multi-category rewards platform.

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