adidas launches the first versions of its ACE and X boots created explicitly for female players around the world. Both boots have been engineered to specifically fit the female foot by featuring a totally unique combination of shape, design and traction.
Using all its technical expertise and key insights provided by numerous female players, adidas was able to analyse the unique shape of the female foot. The results showed that there is typically a lower in-step and narrower foot bend, which meant creating new outsole tooling. In addition, both boots have shorter and smaller studs, as well as unique stud positioning. The height and diameter of the studs are designed to aid both rotational and linear traction for female athletes
Becky Sauerbrunn, U.S. Soccer Women’s National Team Captain and 2015 World Cup Champion said: “In soccer, female athletes across the world wear shoes that are not meant for us, our feet, or our game. Today, thanks to adidas’ constant drive to innovate and empower women, we finally have access to the first ever cleat for female players. The new ACE and X boots are a revolution to the women’s game, a trailblazing step I’m honored to showcase on the field.”
Dean Lokes, Vice President of product adidas Football said: “At adidas, our goal is to create products that enable players to be as good as they can be. Through our dedicated testing with female athletes we can focus on what makes women unique and create something to help them perform at their best. It’s not just about a smaller ACE or X boot, it’s about designing a boot with technical features to suit the different female foot shape and physiology. It’s not only in football that we’re consulting female athletes to innovate our female product range either. In running, the PureBOOST X was designed with a floating arch and adjustable lacing system to deliver a supportive fit for the female foot.”