Adidas Originals Presents Deerupt

This March, adidas Originals introduces its newest sneaker: Deerupt – an unprecedented model that was created from a contemporary look at the brand’s sport DNA. 

Inspired by urban planning, architecture and natural phenomena, Derrupt maintains the grid as the central principle of its design. Inserted for the first time in the midsole of adidas racing models in the 80s – New York Runner and Marathon Training – the grid, in this launch, stretches and wraps around the sneaker, increasing the proportions and giving even more prominence to the colors that results in an irreverent and unique aesthetic silhouette, which is minimalistic and at the same time audacious.

Testing the grid through textures, layers and different perspectives, Derrupt comes with an ultralight construction, covered by a mesh of elastic mesh. On the inside, molded foam pockets ensure the best fit to the foot, creating a supportive understanding that results in a model with unmatched comfort and design.

The blend of adidas’s two most iconic tones (Red Solar Red and Bluebird Blue) has resulted in the Solar Bird colorway, designed with a strong visual identity, plus authentic simplicity. The silhouette also gets colorways in shades of black, white and pink in this release.

Deerupt comes to stores this Thursday, March 22, priced at $ 499.99 in women’s, men’s and children’s sizes

Inspired by urban planning, architecture and natural phenomena, Derrupt maintains the grid as the central principle of its design. Inserted for the first time in the midsole of adidas racing models in the 80s – New York Runner and Marathon Training – the grid, in this launch, stretches and wraps around the sneaker, increasing the proportions and giving even more prominence to the colors that results in an irreverent and unique aesthetic silhouette, which is minimalistic and at the same time audacious.

Testing the grid through textures, layers and different perspectives, Derrupt comes with an ultralight construction, covered by a mesh of elastic mesh. On the inside, molded foam pockets ensure the best fit to the foot, creating a supportive understanding that results in a model with unmatched comfort and design.

The blend of adidas’s two most iconic tones (Red Solar Red and Bluebird Blue) has resulted in the Solar Bird colorway, designed with a strong visual identity, plus authentic simplicity. The silhouette also gets colorways in shades of black, white and pink in this release.

Deerupt priced at $ 499.99 in women’s, men’s and children’s sizes.

Image DEERUPT Campaign

 

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