adidas by Stella McCartney launches into the Fall/Winter 2018 season with a collection channelling the power of nature. With animal-inspired pieces designed to equip female athletes whatever the weather, the accompanying message serves as a reminder that everyone can do their bit to protect the world around them. Taking this pledge to the next level, the campaign features new global ambassador Ming Xi who will bring the continued mission of LESS IMPACT = MORE POWER to life.
Designed to make a difference, the Fall/Winter 2018 pieces feature eco-innovative fabrics including recycled polyester, Parley’s Ocean Plastic®, ECONYL® yarn and organic cotton, in addition to razor-sharp technology such as Climaheat and BOOST. With prints inspired by the resilience and elegance of endangered animals and nature, female athletes are encouraged to take a walk on the wild side and move with instinct, come rain or shine.
“Last season, we launched an ambitious journey with our mission LESS IMPACT = MORE POWER. Now, we’re taking that commitment one step further. As the brand at the pinnacle of female sports performance and style, we have a responsibility to provide women with a choice that allows them to be part of a solution through our sustainable pieces and practices. More than half of our apparel and a third of our footwear in FW18 are made with eco-innovative and recycled materials, such as Parley’s Ocean Plastic®. It’s time to be the difference we want to see. To act now and to mean more in all we do.” explains Stella McCartney.
The launch of the Fall/Winter 2018 collection coincides with the announcement that Shanghai-born supermodel Ming Xi is the new global adidas by Stella McCartney ambassador. Confident. Driven. Passionate. She is the perfect embodiment of the adidas by Stella McCartney woman. She strives to lead by example and inspire others with her positive energy and thirst for life. Most at home when training in the great outdoors, Ming Xi’s love for nature has manifested a desire within her to play a part in protecting our planet and to encourage other women to mean more in everything they do.
Stella McCartney comments:
“Ming Xi is strong-minded, creative and committed; attributes and values shared by adidas by Stella McCartney. She is unafraid to tread new trails and explore different avenues. She inspires other women to carve out their own path – in everything from fitness to style. She’s a true adidas by Stella McCartney woman.”
Sharing her enthusiasm on the collaboration with adidas by Stella McCartney, Ming Xi comments:
‘The way adidas and Stella McCartney come together in their collaboration is unrivalled. I am really inspired by the brand’s ambition to make a difference and its devotion to sustainability, which I can’t wait to get involved in. Of course, working out is a big part of my world and my life as a fashion model. I feel very blessed to be part of this next chapter!”
For further information please visit a.did.as/aSMCFW18 and www.stellamccartney.com
Source: Adidas Gobal