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A Modular Design for Prada in Venice

The “Graphic Rooms”

On the occasion of the Biennale Arte 2017 inauguration, Prada Venice store in Salizada San Moisè unveils the ‘Graphic Rooms’, an evolution of the ‘modular design’ project, a system of continuously updated interchangeable elements placed in the shop.

The space offers a unique setting, inspired by the theme of traditional Chinese screens. A painting, taken from an original Chinese screen from the 18th century, has been reinterpreted in a contemporary way and with colour schemes representative of the brand: black and white with touches of green for the background landscape; floral designs highlighted by the use of white and turquoise with a stencil technique.

The area devoted to the women’s leather goods collection is defined by Osvaldo Borsani’s strawberry pink velvet chairs, reproduced exclusively for Prada, creating a new atmosphere which envelopes the customer in an intimate and feminine space.

On the ground floor, the spaces dedicated to the women’s collections provide access to the area where men’s collections are displayed through black Marquinia marble portals, where video-wall screens offer content relating to the current collections and the special projects connected with them.

On the first floor, the men’s ready-to-wear collections are showcased in an area featuring a graphic motif carpeting create a highly contrasting yet modern effect.

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