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35 New Highly-Anticipated Brands in Doha Festival City by End of 2021

Doha Festival City

Doha’s favourite fashion, dining and entertainment destination is set to further broaden its retail offering, bringing shoppers a range of world-class stores spanning across fashion, beauty, accessories, home furnishings and much more.

Further strengthening its position as a unique, global shopping and entertainment destination having recently won the 2020 Travelers’ Choice Award by Tripadvisor, placing Doha Festival City in the top 10% of the hospitality sector in the world, Doha Festival City has welcomed more than 56 new stores this year to offer an impressive product variety and availability suited for all tastes, styles and ages.

Offering almost a quarter of a million sqm of leasable space and having brought several firsts to Doha, new highly anticipated stores across fashion, beauty, fine jewelry, healthcare, home furnishing and F&B are set to open; some of which will make their debut in Qatar.


In the sportswear and sporting goods section, Doha Festival City has welcomed Qatar’s largest Decathlon store at almost 2,500 sqm to offer clothing, accessories and equipment across over 80 sports, and unveiled Qatar’s leading sporting goods retailer Sports Corner’s new store concept and design. Adidas Kids will also open to offer the latest sporting styles specially for kids.


For those looking for exquisite and fashionable pieces, the Mall will add to its long list of fashion-forward brands Serpil, The Dress Room, Hugo, List Roma, Dentella. Doha Festival City will also welcome Italian brand OBag for the first time in Qatar, having revolutionized the industry for years and famous for its unique bag design.

In the jewelry section, Doha Festival City opened another branch of Qatar’s leading high-end watches and jewelry retailer, Al Fardan Jewelry, as well as Zen Diamond, La Marquise, and Blue Diamond Jewellery.  The Mall will soon welcome internationally acclaimed jewelry store, Djula; Alvira Accessories and Allied Watches, one of Qatar’s largest Luxury watch retailers since 1991. Other noteworthy stores that are set to open include top specialised brands in eyewear and eyecare brands such as Optifashion and Oculis.

Doha Festival City

For gifts and kids’ toys, Hallmark, one of the oldest and largest manufacturers of greeting cards, art supplies and stationery and Kiddy Zone joined Doha Festival City’s over 400 stores this year.

Doha Festival City now offers a wider range of pharmaceutical, beauty, and hygiene products with addition of Aksyr Al Hyah Pharmacy, and soon Watsons, a health care and beauty care favourite in Asia; Kiko Milano.

Exclusive to Doha Festival City in Qatar, high-end Polish chocolate brand Karmello will open, along with Choco Melt and Sweetzerland. Additionally, modern cafes and bakeries such as Moo, Cerutti Il Caffe have opened, and soon locals’ favourite Eden, Sable Sweets, and Turkish bakery Simit Sarayi will also open. Doha Festival City is truly a foodie’s haven especially now with its newly opened restaurants Melenzane, presenting a fusion of authentic Sicilian recipes with a refreshing twist; Abajour, Lebanese street food restaurant; Yasmine Palace, specialized in Mediterranean cuisine and one of the best luxury restaurants in Doha for fine dining.

Doha Festival City

For shoppers seeking to embellish their homes, visitors can shop at Tansy Mattresses offering top quality mattresses; English Home, Roomours, a unique concept store and brand that offers an extensive range of everyday home products and accessories; and Lazordy.

Furthermore, the country’s largest Shari’a-compliant lender, QIB, has expanded their branch at Doha Festival City, to widen their available banking services to the Mall’s visitors.

There are a million ways to have fun in Doha Festival City – whether it is for new clothes, shoes, bags, or a weekend out with the family for cinema and a nice meal. Over 40 brands are giving mall visitors an exclusive offer through the Festival Rewards Qatar app, a loyalty mobile application available in iOS and PlayStore which can be downloaded on the link below:

To learn more, visit Qatar’s one and only mall of choice, Doha Festival City’s website  at

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