Thanks to augmented video mapping, the new NIKEiD Direct Studio in Niketown London allows for real-time, live design directly on a shoe. Here’s how it works: An...
Glance over the sockliners of the new Force is Female Air Force 1 and SF AF-1 models and you’ll find a series of uplifting quotes, said...
Nike is launching nine new or updated workout tights and pants as part of the new Nike Pants Studio, a concept designed to give athletes more...
“I used to look up how to modify my shoes online so I could make them fit better,” says Lacey Baker, Nike SB pro skateboarder. “I...
In 1982, Bruce Kilgore designed his first basketball shoe. The Nike Air Force 1, as it became, was tested by college players and made famous by...
The new Apple Watch Nike+ GPS and Apple Watch Nike+ GPS + Cellular versions, announced, will utilize the updated Nike Run Club app to evolve the...
Since 2015, Jordan Brand and PSNY have partnered on multiple projects articulating the melding of culture and sport through fashion. PSNY’s Dao-Yi Chow and Maxwell Osborne’s...
Inspired by the history and heritage of the Blue Tigers, India’s latest Nike national team kit features a new shade of blue and an orange stripe...
At first thought, Kobe Bryant and Kyrie Irving have little in common with Bruce Lee. However, the basketball and martial arts stars do share striking personal...
Kobe Bryant’s Mamba Mentality encompasses both the physical and psychological elements of basketball. While his passion for practice and training is well documented, the five-time champion’s...