Think of the last time you had to wait in a seemingly endless line, lost your Wi-Fi connection during a key scene in your favorite show,...
The Coca-Cola Company knows that nothing helps drive Georgia’s economy quite like actual drivers. Businesses and consumers rely on Georgia’s trucking industry, which is facing a...
AHA sparkling water is delivering more “ha-ha’s” this spring with a fresh new wave of “Can I Get an AHA?” campaign creative. The fast-growing brand is...
The Coca-Cola Company announced an industry-leading goal to significantly boost its use of reusable packaging. By 2030, the company aims to have at least 25% of...
The Ocean Cleanup recently launched its Interceptor™ Original trash collection system for testing in the Can Tho River in Vietnam, one of 15 major rivers where...
The Coca-Cola Company has signed a brand authorization agreement with Constellation Brands Inc. to launch FRESCA™ Mixed, a line of full-flavored, spirit-based ready-to-drink (RTD) cocktails in...
North America offers a unique challenge to beverage companies due to its geographic isolation from other continents. In addition, the U.S. and Canada are also highly...
The Middle East represents a unique demographic for many beverages brands, making it difficult to sell alcohol and therefore easier to sell soft drinks. This is...
A brand may not be a logo and a logo may not be a brand but some logos are much more memorable than others. A logo...
Today, we will be looking at the top 10 most influential brands that have changed the landscape of the branding world over the years. Rank Brand...