Purchasing decisions are often irrational, and market surveys are not enough, explains Martin Lindstrom: it takes neuromarketing to study one’s target-customers very closely, right down to...
In the past, YouTube was a place for hobbyists and startups to develop innovative new products or ideas. That’s why it was attractive to so many...
Freelance workers have become an increasingly popular option for businesses instead of full-time employees. Such a shift in preference has grown exponentially over the last decade....
Increasing customer retention by 5% can boost profits by 25% to 95%, according to statistics shared on Review42. Top brands in the market are aware keeping existing...