Skechers’ $9.4 Billion Exit: A New Chapter in Global Footwear

• Skechers will be acquired in a $9.4 billion deal by 3G Capital, offering a 30% premium to shareholders. The deal is expected to close in the third quarter of 2025, pending regulatory and shareholder approval.
• The footwear brand reported record Q1 2025 sales of $2.41 billion despite supply chain pressures and trade policy volatility.

A Major Footwear Brand Changes Hands

Skechers, the third-largest footwear company in the world, has reached an agreement to be acquired by investment firm 3G Capital. The deal is valued at $9.4 billion. Shareholders will receive $63 per share in cash. That figure represents a 30% premium over the brand’s 15-day average stock price.

This move comes at a time when Skechers is navigating difficult terrain. Higher U.S. tariffs and changing global trade policies have affected its supply chain. As a result, the company recently withdrew its annual financial forecast.

Yet despite these challenges, Skechers reported record sales of $2.41 billion in Q1 2025.

Who Is 3G Capital?

3G Capital is best known for its holdings in the food and beverage sector. It has previously invested in global giants like Kraft Heinz, Burger King, and Anheuser-Busch InBev.

This acquisition marks a shift. It shows 3G Capital is moving beyond food and into the consumer fashion sector. The firm plans to support Skechers in long-term growth while maintaining leadership and operations.

Skechers CEO Robert Greenberg and President Michael Greenberg will remain in their current roles. The company will keep its headquarters in Manhattan Beach, California.

Why This Deal Now?

The deal reflects two key realities:

• Private equity is looking beyond tech and into strong consumer-facing brands.
• Global supply chain issues and tariffs have made public operations more volatile.

Going private may help Skechers manage long-term planning without public market pressure.

3G Capital is financing the deal through a mix of cash and loans, backed by JPMorgan Chase.

The transaction is expected to close in Q3 2025.

Who Buys Skechers?

Skechers has cultivated a loyal customer base that spans age groups, geographies, and lifestyles. In 2024 alone, Skechers generated over $8 billion in global sales and operates more than 4,300 stores across 170+ countries.

You’ll find Skechers on the feet of fitness walkers, healthcare professionals, busy parents, and students alike. Many value the balance of comfort and affordability. The brand’s wide range of styles, from slip-ons to sport trainers, appeals to both practical and style-conscious shoppers.

The core audience tends to prioritise function over flash. Nurses and retail workers often cite Skechers for long hours on their feet. Older adults appreciate the ease of use and cushioning. Younger consumers are drawn in by casual streetwear looks and accessible pricing.

In emerging markets, Skechers serves as an entry point into global branded footwear. Its reputation for reliability, combined with a competitive price point, makes it a strong option for first-time brand buyers.

What It Means for the Industry

Skechers is known for bridging the gap between performance and casual wear. Its affordable pricing, wide distribution, and varied product line make it accessible across markets.

This acquisition is part of a trend. Retail brands with global reach and steady cash flow are attracting new investment interest.

For Skechers, the partnership with 3G Capital may bring:

• Leaner operations
• Supply chain restructuring
• Better insulation from tariff fluctuations

The brand has previously focused on product innovation and rapid international expansion. Going forward, its strategic focus may shift toward operational performance.

Will the Customer Notice?

Most consumers won’t notice the change immediately. Skechers stores, pricing, and product lines are expected to remain stable in the short term.

What could change?

• Expansion into new markets
• Digitally enhanced shopping experiences
• Streamlined product offerings in certain regions

If you’re a Skechers customer, the shoes you know today are unlikely to disappear tomorrow. But the way Skechers operates behind the scenes is where the changes will happen first.

What to Watch Next

If you follow retail or invest in brand-led businesses, watch these areas:

• How Skechers balances growth with private ownership
• Whether 3G Capital drives the consolidation or streamlining of product lines
• Expansion into untapped global regions, especially Africa and Latin America

Skechers has long held a reputation for market responsiveness. That adaptability will be tested as it transitions into life as a private company under new ownership.