Sports company PUMA celebrates the upcoming launch of Need for Speed™ Heat, the latest instalment of the popular Need for Speed game series, by fusing the game’s color scheme, graphics and icons into the functional and stylish PUMA Hi OCTN x NFS sneaker.
Underground races, police chases, customized rides and authentic urban car culture have made Need for Speed one of the best-selling video game franchises of all time. Bringing PUMA’s expertise in motorsport-inspired fashion to the electronic streets, the Hi OCTN x NFS will appear in the highly anticipated Need for Speed Heat, allowing in-game characters to wear the virtual version of the real-world sneaker.
“Forever Faster is not just the motto of our brand. It is also the attitude and passion of the partner we are aiming to collaborate with,” explains Teamhead Marketing Motorsport at PUMA Anja Egger. “What better way of highlighting this, than creating a product together with Need for Speed, which embodies passion for racing and drifting.”
“Individual expression is at the heart of the Need for Speed franchise. We’ve always encouraged players to show off their style through their rides, so when we decided to add the same level of customization to our in-game characters, we knew we needed a partner that exuded personality,” said Riley Cooper, Creative Director of Need for Speed Heat. “As one of the leading sports brands in the world and an expert in motorsport fashion, PUMA is an ideal partner. The Hi OCTN x NFS collaboration not only lets players hit the streets of Palm City in style, but also takes the game to a new level by bringing the Need for Speed Heat experience to life.”
Speed up in the Hi OCTN x NFS sneaker, launching exclusively on November 5 at Shoe Palace and globally on PUMA.com, PUMA stores and select retailers on November 15.