Lewis Hamilton Unveils +44 Silverstone Collection for British Grand Prix

The British Grand Prix is the heart of Formula 1, with all the history and national pride bundled in it. Paying homage as a British racing pioneer to such an illustrious legacy, Hamilton will launch in 2025 his +44 Silverstone Collection, a line of streetwear capturing the essence of the Silverstone Circuit, made with respect to sustainability.

• The article looks into how the +44 Silverstone Collection associates Hamilton’s racing feats with British fashion trends.
• The article deals with particulars of the collection, styling suggestions, and the unique experience offered by a pop-up shop at Silverstone.

A Personal Connection to Silverstone

The roar of the crowd at Silverstone Circuit in 2024 was unforgettable as Lewis Hamilton crossed the finish line to claim his eighth British Grand Prix victory. That win, his first in over two years, marked a triumphant return to his home track and a milestone in his storied career. Hamilton thus commemorated this bond in the 2025 +44 Silverstone Collection exclusive streetwear line launched ahead of the British Grand Prix.

Available for public purchase online from July 2, 2025, on Plus44.world and Complex Shop, and at a Silverstone pop-up shop July 3-6, 2025, the collection exudes race-day energy. It incorporates Hamilton’s style and views on sustainability, giving fans yet another means of draping themselves in a slice of Formula 1 history.

Inside the +44 Silverstone Collection

The +44 Silverstone Collection is a curated capsule that blends motorsport heritage with streetwear aesthetics. Inspired by Hamilton’s adventures at Silverstone Circuit, the pieces walk a tightrope between bold designs and practical application. Here’s the overview of the collection:

• Apparel: Hoodies, tees, a varsity crew, and a track jacket that feature crisp lines and race-inspired graphics linked with Hamilton’s legacy. 
• Roscoe-Themed Merchandise: Items inspired by Hamilton’s bulldog, Roscoe, like plushies, keychains, and kids’ tees, make for some good times. 
• Accessories: Scarves, tote bags, and water bottles provide that cool look for race day. 
• Sustainability Focus: Emphasis on eco-friendly materials, as Hamilton is very passionate about the topic of sustainable fashion. 

These pieces are versatile and well-suited for trackside wear or casual urban style. The Roscoe-themed items are designed for kids and collectors, making the collection a rare find in the world of F1 merch.

The Silverstone Pop-Up Shop

From July 3 to 6, 2025, a pop-up shop at the Silverstone GP Racewear store, located just outside Silverstone Circuit, will showcase the +44 Silverstone Collection. There is never any such thing as a run-of-the-mill retail store, where the very atmospheric aura of the British Grand Prix can, per se, be cherished.

• Exclusive Items: A few items will be there to be had only at this pop-up, drawing collectors and big-time fans alike.
• Interactive Displays: The tributes to Hamilton’s eight Silverstone victories will offer some nostalgia.
• Community Space: Fans can connect and share stories to kindle race-weekend vibes.

Following such a great demand at Selfridges for Hamilton’s “Home Turf” collection of 2024, the 2025 pop-up is going to be a serious choke point. Those from any other part of the world can be a part of the celebrations when the online store launches on July 2, 2025.

Pro tip: Go early to the pop-up if you want to grab some of the limited edition products, for all due reckoning will be on their demand after Hamilton wins in 2024.

Hamilton’s Vision for +44

The brand +44 was created in 2023 to express the identity of Lewis Hamilton beyond racing. This branding shows his passion for fashion, art, and sustainability and is named after his racing number 44, which he chose in 2014. The Silverstone Collection is one of the two latest drops after working with SOLDIER (artist Leonard Iheagwam) in 2023 and Hajime Sorayama on the “INFINITY” line.

Hamilton said that the Silverstone Collection is a tribute to his home Grand Prix and brings together sport, art, and self-expression. Sustainability was a huge concern during production, with parties making sure eco-friendly materials figured into every piece, following a British fashion trend set by the likes of Stella McCartney.

The global streetwear market is projected to show significant growth, with values thought to surpass the £140 billion mark by 2028, with sustainability and demand for ethical fashion being the key drivers.

The British Grand Prix Connection

The British Grand Prix is a cultural touchstone, drawing thousands to the Silverstone Circuit annually. Hamilton’s eighth victory in 2024, a career-defining moment, ended a winless streak and reinforced his bond with the track. The +44 Silverstone Collection captures this milestone through its designs.

• Nostalgic Graphics: Designs reflect Silverstone’s sights and sounds, from the crowd’s energy to the track’s layout.
• British Pride: Hamilton’s connection to Silverstone adds authenticity as a British driver.
• Global Appeal: The collection’s streetwear style resonates with fans worldwide.

The British Grand Prix is more than a race—it’s a celebration of motorsport heritage. This collection allows fans to carry that legacy, whether at Silverstone or beyond.

Pro Tip: Pair the varsity crew with a Ferrari cap to honour Hamilton’s 2025 team while celebrating his Silverstone roots.

Styling the +44 Silverstone Collection

The collection’s versatility makes it easy to style for various occasions. Here are some ideas:

• Casual Look: Combine the hoodie with slim-fit jeans and white sneakers, accessorised with the Roscoe keychain.
• Race-Day Outfit: Wear the track jacket with cargo pants and a +44 tee, topped with a Ferrari-branded cap.
• Streetwear Vibe: Pair the varsity crew with oversized shorts and chunky trainers, plus the +44 tote bag.

These pieces suit Grand Prix weekends or city outings, with Roscoe-themed items ideal for younger fans or as gifts.

Addressing Criticisms

Some fans have critiqued +44, with a Reddit user citing shipping delays and quality issues with the 2023 Sorayama collection. These challenges reflect growing pains for a young brand tied to a global figure like Hamilton.

Still, many praise +44’s bold designs and inclusive approach. The Silverstone Collection, with its sustainable materials and Roscoe-themed items, shows Hamilton’s commitment to improvement. Shoppers can review feedback on Plus44.world or Complex Shop before purchasing.

Pro Tip: Order early to avoid shipping delays, and visit the Silverstone pop-up to inspect items in person.

Where to Shop and What to Know

The +44 Silverstone Collection launches online on July 2, 2025, at Plus44.world and Complex Shop, with the Silverstone pop-up running from July 3 to 6, 2025. Pricing details are forthcoming, but past +44 collections ranged from £30 for tees to £150 for jackets. Hamilton’s 2024 Silverstone win will likely drive high demand.

• Online Access: Fast UK shipping is available, with global reach via Plus44.world and Complex Shop.
• Pop-Up Exclusives: Some items are exclusive to the Silverstone GP Racewear store.
• Sizing Note: Check sizing charts online, as streetwear fits vary.

Hamilton’s Impact on British Fashion

Lewis Hamilton is redefining British fashion. Beyond +44, his collaborations with Tommy Hilfiger and work with stylists like Law Roach have made him a style icon. His paddock outfits—monochrome vests and bold jackets—set trends in Formula 1 and beyond.

The +44 Silverstone Collection strengthens this influence, blending streetwear with motorsport culture. It reflects British pride, sustainable fashion, and global appeal. By supporting +44, fans join a movement that merges sport, style, and social responsibility.

A 2024 survey found 57% of UK consumers value sustainability in fashion, with many willing to pay more for eco-friendly products.

Tips for Fans and Shoppers

For Formula 1 fans and fashion enthusiasts, here’s how to engage with the +44 Silverstone Collection:

• Plan Ahead: Mark July 2, 2025, for online purchases or visit the pop-up early for exclusive items.
• Style Smart: Mix +44 pieces with F1 merchandise, like Ferrari or Mercedes gear, for a cohesive look.
• Support Sustainability: Choosing +44 aligns with the UK’s growing focus on eco-friendly fashion.
• Join the Community: Share +44 looks on social media or discuss on platforms like Reddit to connect with fans.

The +44 Silverstone Collection celebrates Hamilton’s legacy and the British Grand Prix. Whether at the track or online, it invites fans to embrace style with purpose.