LEGO’s July 2025 Lineup Lands in Style: Star Wars, Marvel, and More Fly Off the Shelves

• LEGO Group presented a global revenue of approximately $10.85 billion (DKK 74.3 billion) in 2024, growing in North America, Europe, and Asia-Pacific markets.
• Over 120 countries put LEGO on sale, with Asia-Pacific developing as a crucial growth region. Nowadays, adult fans comprise nearly 30% of total consumer engagement in the world.

LEGO pulled the notoriety card in July, selling toys that embrace the whole gamut of popular culture. While the lines range from premium-level sets for serious collectors to kits aimed at more creative play from the younger crowd of kids, these new releases mark the continued evolution of LEGO in how it approaches franchise-based products, their design, and their international storytelling.

While very much discussed online, many of the sets indicated by unofficial outlets, like Gizmodo, are either speculative or wrong. One exception is the LEGO Star Wars UCS TIE Interceptor (75382), which was officially released on May 1, 2024. The other sets—LEGO Marvel Spider-Man vs. Venom Final Battle (76298) and LEGO How to Train Your Dragon Village Set (80679)—remain unverified and are not part of LEGO’s confirmed July 2025 catalogue.

What’s Actually in LEGO’s July 2025 Lineup?

While speculative articles have circulated widely, official LEGO channels list no major new flagship releases for July 2025. Instead, July marks the continuation of availability for high-performing sets from earlier in the year, including:

• LEGO Star Wars UCS TIE Interceptor (75382)
  • 1,931 pieces
  • Released May 1, 2024
  • $239.99 in the US / €229.99 in Europe
  • Aimed at 18+ adult collectors
• LEGO Icons Toothless the Dragon (10375)
  • 784 pieces
  • Released March 2025
  • Priced at $99.99 in the US / €99.99 in Europe
  • Focused on fans of the “How to Train Your Dragon” series

There is currently no confirmed LEGO set named “Spider-Man vs. Venom Final Battle” (76298) nor a 2,000+ piece village-themed “How to Train Your Dragon” set released in July 2025.

LEGO’s Global Popularity in Focus: Who’s Building and Where

LEGO remains among the top three global toy manufacturers, with more than 9 billion bricks produced annually. Its footprint continues to expand:

• LEGO experienced 10% sales growth in North America in 2024, led by franchise tie-ins.
• Europe remains a stable growth region, especially for adult-focused collector sets.
• Asia-Pacific is LEGO’s fastest-growing market, driven by digital learning tools and retail expansion.
• In India, LEGO’s online sales grew by over 35% in 2024, with licensed themes such as Marvel performing well.
• Latin America continues to gain importance, though specific regional figures remain limited.

What Makes LEGO’s Brand Stick Across Borders?

It’s not just the quality of bricks that keeps LEGO at the top. It’s the consistency of narrative. From a Jedi ship built in Tokyo to a Ninjago dojo recreated in Toronto, LEGO fosters emotional continuity in a fragmented media landscape.

Each set is a tangible piece of a larger universe. And that universe is growing: LEGO has recently expanded its partnership with Netflix, Apple TV+, and Universal Studios to align toy releases with content drops. These initiatives build resonance, not just relevance.

Debunking the July 2025 Wishlists

The much-circulated “Spider-Man vs. Venom Final Battle” set (76298), listed as a July 2025 release in several speculative articles, does not appear on LEGO’s official global release calendar.

Likewise, the supposed “Hiccup & Toothless Village Set (80679)” with over 2,000 pieces remains unconfirmed. No LEGO set themed around ‘How to Train Your Dragon’, including a standalone Toothless or a village set, has been announced as of early July 2025.

Design Innovation Still Marches Forward

LEGO has refined its building systems across multiple product lines, including:

• Enhanced articulation in character builds
• Transparent stands for display purposes (seen in select Icons and Marvel lines)
• Smarter QR code-guided building experiences via the LEGO Builder app

These updates, although not unique to July, continue to roll out globally and enhance the playability and collectability of core sets.

Collectors and the Secondary Market

Adult Fans of LEGO (AFOLs) now make up approximately 28–30% of the consumer base globally. Interest in UCS sets and Icons has surged across online platforms. BrickLink data shows high engagement outside of Europe, especially in North America and Asia.

Popular sets such as LEGO Star Wars Boba Fett’s Throne Room (75326) continue to see high resale demand, with some trading for 1.5x–2x their original value on global platforms like eBay and BrickLink.

LEGO’s Sustainability Targets Stay on Course

LEGO has committed to making all core products from sustainable materials by 2032. Bioplastics have been introduced in select packaging pilots. Over 60% of LEGO facilities operate on renewable energy, with their newest net-zero factory currently under construction in Vietnam, not India, as some reports have mistakenly stated.

LEGO’s Mexico and Hungary plants lead in solar energy use.

Beyond the Bricks: LEGO as a Global Story Engine

LEGO is more than a toy—it’s a licensed content platform, educational brand, and cultural artefact. With augmented reality tools entering mainstream usage and classroom tie-ins with coding and engineering With programmes expanding globally, LEGO’s July product calendar may be quieter than rumoured, but its brand strategy is more active than ever.

What July 2025 Says About LEGO

LEGO’s July 2025 buzz may stem from a mix of real releases and fan fiction, but the brand’s global standing remains factual and impressive. With strong cross-market performance, steady rollout of high-detail sets, and transparent goals for sustainability, LEGO is quietly doing what it always has—building something lasting.

Real or rumoured, the excitement around LEGO tells its own story. It continues to bridge generations, languages, and borders—brick by verified brick.