Hakuhodo First Wins “Excellence in Efficient Client Solutions – Thailand” at the 2025 Global Brand Awards

Guided by our core principle of “Driving People’s Actions,” Hakuhodo First is advancing boldly in the Age of Intelligent Agility—balancing global vision with local precision.

In 2025, a quarter into the new century, change is no longer a phase—it is the constant. In a world shaped by unpredictable shifts in technology, culture, and consumer behaviour, agility is no longer optional—it is essential.

At the heart of our approach is the philosophy of Sei-katsu-sha—a holistic, human-centric view of consumers as real people with lives, values, and aspirations—we have long championed a marketing approach that transcends transactions and speaks directly to people’s real lives.. But in today’s rapidly evolving, AI-powered world, it’s our commitment to “Driving People’s Actions” that sets us apart: a clear, strategic promise to convert insight into real behaviour through creativity, data, and innovation.

This unique positioning has delivered proven impact across industries—from converting awareness into measurable action through corporate and automotive promotion campaigns for Toyota, to driving over 20 million game downloads with Honkai Star Rail, and creating AI-powered video solutions that earned Best of Google AI recognition. These successes demonstrate how creative intelligence and data precision can reshape behaviour and drive business outcomes.

Our ability to translate insights into action isn’t accidental. It is powered by an integrated ecosystem of specialised capabilities: Brand communication rooted in data and human insight, AI-synchronised planning and content delivery, Consumer-centric strategy design and End-to-end execution from media to immersive experience.

Hakuhodo First’s work has enhanced both local and global brands—including Toyota, Arçelic, Hitachi, AIA, Netflix, Coway, Nestle, Pizza Hut, Thailand Privilege Card and more—proving that a people-first approach can scale and adapt across markets.

As the world is accelerating into an AI-shaped future, Hakuhodo First remains committed to leading transformation, not just through technology, but by understanding people first.

“We are truly honored to receive the ‘Excellence in Efficient Client Solutions – Thailand 2025’ from Global Brand Magazine. This recognition affirms our ability to deliver measurable, resource-optimised results while maintaining strategic clarity and creative brilliance in every campaign. We remain committed to being a strong partner-creating new values through brand building and driving impactful actions to your target audiences”, said Ms. Chutima Wiriyamahakul, CEO of Hakuhodo First.

“We’re excited to present Hakuhodo First with the ‘Excellence in Efficient Client Solutions – Thailand 2025’ award at the Global Brand Awards. Their unique way of combining human insights with the latest AI and data strategies really stands out. From cars to entertainment, they’ve shown how to deliver smart, impactful results that make the most of every resource. This award celebrates their creativity, strategic thinking, and their role in shaping the future of brand communication in an AI-driven world.”, said Mr. Jay Reddy, CEO of Global Brands Magazine

About Hakuhodo First

Hakuhodo First is a full-service creative and strategic marketing agency under Hakuhodo Inc.—Japan’s oldest advertising group, with a 130-year legacy and a global network of over 150 offices in 20 countries. Founded on the belief in Sei-katsu-sha—a holistic, people-centric approach to understanding consumers—Hakuhodo First consistently delivers on its promise of Driving People’s Actions. With over 20 years of experience in Thailand, the agency’s portfolio includes successful work for leading global and regional brands across a wide range of campaigns.