{"id":23900,"date":"2018-01-08T11:12:30","date_gmt":"2018-01-08T07:12:30","guid":{"rendered":"http:\/\/www.globalbrandsmagazine.com\/?p=23900"},"modified":"2018-01-08T11:12:30","modified_gmt":"2018-01-08T07:12:30","slug":"new-doritos-blaze-introduces-a-bold-new-flavor-that-brings-the-heat","status":"publish","type":"post","link":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/new-doritos-blaze-introduces-a-bold-new-flavor-that-brings-the-heat\/","title":{"rendered":"New Doritos Blaze Introduces a Bold New Flavor that Brings the Heat"},"content":{"rendered":"<p style=\"text-align: justify;\"><em><strong>With new Doritos Blaze, Doritos, one of the marquee brands from PepsiCo&#8217;s Frito-Lay division, is firing up the <\/strong><strong>flavor<\/strong><strong> in the snack aisle to kick off the new year. Doritos Blaze features complex <\/strong><strong>flavor<\/strong><strong> and heat that builds as you crunch.\u00a0<\/strong><\/em><\/p>\n<p style=\"text-align: justify;\">\nDoritos Blaze is only the beginning of the brand\u2019s bold next steps into the hot and spicy snack market, as Blaze becomes the brand\u2019s next national offering.<\/p>\n<p>\u201cDoritos Blaze is truly a first-of-its-kind snack with a robust flavor that\u2019s as bold as the heat in every bite,\u201d said Ryan Matiyow, senior director of marketing, Frito-Lay North America. \u201cWe know our heat-seeking fans will enjoy this intense snacking experience all year long.\u201d<\/p>\n<p style=\"text-align: justify;\">\nAppetites for spice have grown exponentially in the last decade as more consumers look toward spicier offerings for snacking. In fact, spicy heat is projected to be one of the most popular food trends in the years to come, as 1 out of 4 consumers are eating spicy foods more often than they have in the past, according to Mintel research.<\/p>\n<p>Purple Doritos Blaze packaging with flames and thermograph handprints today officially joins the iconic ranks of red Nacho Cheese and blue Cool Ranch on store shelves nationwide. While the new Doritos Blaze platform is initially launching with one spicy flavor, Doritos will look to expand the platform in the future.<\/p>\n<p>Doritos Blaze is available now in 9.75oz bags for a suggested retail price of $4.29 and 3oz bags for a suggested retail price of $1.69 while supplies last.<\/p>\n<p style=\"text-align: justify;\"><strong>About Doritos<\/strong><br \/>\nDoritos believes there&#8217;s boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of the many brands that makes up\u00a0Frito-Lay North America, the\u00a0$14 billion\u00a0convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in\u00a0Purchase, NY. Learn more about Frito-Lay at the corporate website,\u00a0http:\/\/www.fritolay.com\/<u>,<\/u>\u00a0the Snack Chat blog,\u00a0http:\/\/www.snacks.com\/\u00a0and on Twitter at\u00a0http:\/\/www.twitter.com\/fritolay<u>.<\/u><\/p>\n<p style=\"text-align: justify;\"><strong>About PepsiCo<\/strong><br \/>\nPepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than\u00a0$66 billion\u00a0in net revenue in 2014, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo&#8217;s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than\u00a0$1 billion\u00a0each in estimated annual retail sales<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With new Doritos Blaze, Doritos, one of the marquee brands from PepsiCo&#8217;s Frito-Lay division, is firing up the flavor in the snack aisle to kick off the new year. Doritos Blaze features complex flavor and heat that builds as you crunch.\u00a0 Doritos Blaze is only the beginning of the brand\u2019s bold next steps into the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":23901,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","beyondwords_generate_audio":"","beyondwords_project_id":"","beyondwords_content_id":"","beyondwords_preview_token":"","beyondwords_player_content":"","beyondwords_player_style":"","beyondwords_language_code":"","beyondwords_language_id":"","beyondwords_title_voice_id":"","beyondwords_body_voice_id":"","beyondwords_summary_voice_id":"","beyondwords_error_message":"","beyondwords_disabled":"","beyondwords_delete_content":"","beyondwords_podcast_id":"","beyondwords_hash":"","publish_post_to_speechkit":"","speechkit_hash":"","speechkit_generate_audio":"","speechkit_project_id":"","speechkit_podcast_id":"","speechkit_error_message":"","speechkit_disabled":"","speechkit_access_key":"","speechkit_error":"","speechkit_info":"","speechkit_response":"","speechkit_retries":"","speechkit_status":"","speechkit_updated_at":"","_speechkit_link":"","_speechkit_text":""},"categories":[12],"tags":[2981,15394,15393,2989],"class_list":["post-23900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-foodbeverage","tag-doritos","tag-doritos-snack","tag-new-doritos-blaze","tag-pepsico"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/wp-json\/wp\/v2\/posts\/23900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/wp-json\/wp\/v2\/comments?post=23900"}],"version-history":[{"count":0,"href":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/wp-json\/wp\/v2\/posts\/23900\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/wp-json\/wp\/v2\/media\/23901"}],"wp:attachment":[{"href":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/wp-json\/wp\/v2\/media?parent=23900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/wp-json\/wp\/v2\/categories?post=23900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.globalbrandsmagazine.com\/gbmstaging\/wp-json\/wp\/v2\/tags?post=23900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}