Is it possible to rescue any marketing strategy using promotional products? That is a reasonable thing to think about in today’s fast-paced virtual era! We are...
A personal brand is beyond a brand statement that one uses to stand out in a very competitive market. Academic writing expert Lauren Bradshaw summed it...
If you’re running a SaaS business, you need to invest in your product continuously and scale. Scaling means looking for ways to generate more profit and...
The economic situation and uncertainty associated with the pandemic tempts business leaders to postpone strategic planning until better times. Many are wondering whether it is worth...
Brand image is a very important aspect of any business. It’s essential that customers have the right impression of you and that they view you favorably....
Customer loyalty programs are one of the best ways of achieving customer retention and increasing your customer lifetime value. While many businesses seem to be laser-focused...
It’s common for businesses to use social media as one of their primary marketing tools, and it isn’t hard to see why. Platforms like Twitter, Facebook,...
Knowing your way around trending Instagram hashtags is one of the best ways to ensure you can reach your customers and stay ahead of the competition...
Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services...
No wonder, technology has changed the way products and services are marketed on the web. Therefore, it has got a lot to do with brand reputation...
