GBM Insights On National Burrito Day, Chipotle launched a campaign on social media to help increase its sales. This helped the brand earn its second highest...
GBM Insights Big brands such as Estee Lauder and Macy’s are trying to incorporate modern technology such as AI in their marketing. Companies like TikTok are...
On April 1st, Bud Light and social media influencer, Dylan Mulvaney announced a new partnership. The partnership seeks to establish a positive bond with the LGBTQ...
Dove’s new social media campaign is aimed at promoting mental health awareness among teenagers. The content on social media is very misleading and as such, can...
Analytical business tools are one of the main elements that ensure the efficient operation of the enterprise. They are especially relevant in the context of the...
Social media – A known phrase by millions of people and is a digital buzz. Now the world revolves around social media; no one can deny...
Building a successful brand requires plenty of effort and creativity. You should know how to inspire your customers and create an image of credibility. By stirring...
Social media marketing is using social media platforms such as Facebook, Twitter, Instagram and LinkedIn to promote a product, service or brand. It involves creating and...
ChatGPT is creating waves across the digital landscape right now. Here are five ways it can benefit your ads, campaigns and marketing strategies. ChatGPT’s popularity continues...
Companies must continually innovate to keep ahead of the competition and satisfy evolving client expectations in the fiercely competitive world of branding. They must control costs...