American Express and Vitality Launch New Cashback Credit Card

  • AMERICAN EXPRESS AND VITALITY LAUNCH THE UK’S FIRST CREDIT CARD WHICH REWARDS CARDMEMBERS FOR BEING PHYSICALLY ACTIVE
  • THE NEW VITIALITY AMERICAN EXPRESS® CREDIT CARD ENABLES CARDMEMBERS TO EARN UP TO A TOTAL OF 3% IN CASHBACK EACH MONTH1

American Express and health and life insurance and investment company Vitality have partnered to launch an innovative new Credit Card that rewards Vitality members with cashback. The Vitality American Express® Credit Card, which is now available, has no annual Card fee and is open for applications from existing Vitality members with eligible policies2.

The Card has a unique health and wellbeing focus, with the total amount of cashback available to members dependant on how physically active they are in any given month.

American Express cashback
The Credit Card offers Cardmembers up to 1% cashback on spending3, with no limit to the amount of cashback that can be earned.

American Express Cashback

Spending up to £5,000 per year

Spending over £5,000 per year

Cashback earned

0.5%

1%

Vitality cashback booster
A cashback booster of up to 2% per month is also offered on the first £1,000 of purchases per month4. The amount earned depends on:

  • The amount of physical activity the Cardmember completes in any given month
  • The number of Vitality products held – members will get up to a 1% cashback boost where they have either an eligible Health OR an eligible Life policy or where they have eligible Health AND Life policies, they will receive up to a 2% cashback boost
Vitality physical activity points earned each month

Vitality cashback booster when Vitality members have one eligible Health or Life plan

Vitality cashback booster when Vitality members have both an eligible Health and Life plan

0-39

0%

0%

40-79

0.25%

0.5%

80-119

0.5%

1%

120-159

0.75%

1.5%

160+

1%

2%

Vitality Card

To earn points, Vitality members track their activity on a compatible device, which then syncs with their Vitality app. Members earn points for activities such as completing 7,000 steps in a day, visiting the gym or taking part in a run. The cashback booster level depends on the amount of physical activity members complete. The more activity they record, the more cashback they can earn.

Stacey Sterbenz, Vice President, Marketing at American Express, says: “We’re excited to launch this innovative new cashback Credit Card which rewards savvy, health conscious Cardmembers for making positive changes to their wellbeing. Our partnership with Vitality is an important example of how we’re backing customers with rewards and benefits that enhance their lifestyles.”

Neville Koopowitz, CEO at Vitality, says: “Health and wellbeing sit at the very core of our business, and time and time again we have seen the power of incentives in driving positive behaviour change around physical activity and making people healthier.

“Working with American Express we are delighted to be introducing this Credit Card that uses this behavioural economic model and fuses it together with a person’s everyday spending, directly providing additional cashback linked to how active they are.”

Additional benefits of the Card include:

  • Access to American Express Experiences® where Cardmembers can purchase tickets to some of the most in-demand music, film and theatre events before the tickets go on general sale
  • Access to the 24/7 Global Assist® phone line when travelling outside of the UK
  • Travel accident insurance on public transport when purchasing a ticket on the Card

Vitality members can find out more about the Card by visiting: https://www.americanexpress.com/uk/credit-cards/vitality-credit-card/.

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