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Correcting And Replacing – The Mystery Is Solved: Reese’s Crunchy Cookie Cup To Launch This May

In a release issued under the same headline by The Hershey Company the sizes of the new Reese’s Crunchy Cookie Cup were listed as 1.5-oz. and 2.8-oz. in the third paragraph and the list that followed. In actuality, the sizes of the product will be 1.4-oz. and 2.68-oz., respectively. The corrected release follows:

After rumors swirled on social media last week, Reese’s brand confirmed that it is launching a new product – Reese’s Crunchy Cookie Cup. It’s a Reese’s Peanut Butter Cup stuffed with crunchy, chocolate cookie bits. The confirmation brings an end to the online #Cupspiracy that started two weeks earlier, driving excitement and anticipation for the newest item.

“You could say this combination is ‘cuptivating,’” said Ryan Riess, Senior Brand Manager, Reese’s Brand. “Reese’s fanatics are one-of-a-kind. They have a love and devotion to the brand that is unlike anything I have ever seen, and have been buzzing at the potential thought of a new innovation from the brand. We’re excited to finally let the secret out of the bag and end the #Cupspiracy – announcing the new Reese’s Crunchy Cookie Cup. You could say we crushed it!”

The new product will be available on shelves nationwide starting in May in both standard two-cup size 1.4-oz. (SRP $1.09) and king two-cup Big Cup size 2.68-oz. (SRP $1.79).

  • Official Product Name: Reese’s Crunchy Cookie Cup
  • Size: Standard two-cup size 1.4-oz. (SRP $1.09), and in king two-cup Big Cup size 2.68-oz. (SRP $1.79).
  • Availability: The product will be available on shelves nationwide starting in May

About The Hershey Company
The Hershey Company, headquartered in Hershey, Pa., is a global confectionery leader known for bringing goodness to the world through its chocolate, sweets, mints and other great-tasting snacks. Hershey has approximately 18,000 employees around the world who work every day to deliver delicious, quality products. The company has more than 80 brands around the world that drive more than $7.4 billion in annual revenues, including such iconic brand names as Hershey’s, Reese’s, Hershey’s Kisses, Jolly Rancher, Ice Breakers and Brookside. Building on its core business, Hershey is expanding its portfolio to include a broader range of delicious snacks. The company remains focused on growing its presence in key international markets while continuing to extend its competitive advantage in North America.

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